Clean Shoreline

Sea of Change – A Movement for Cleaner Shores

“A clean ocean starts with clean shores.” This belief is at the heart of Sea of Change, an initiative by We Grow Forest Foundation, committed to protecting India’s coastal ecosystems from marine pollution. Launched on March 12, 2022, in alignment with Global Recycling Day, this program began as a beach clean-up in Thiruvananthapuram, Kerala, and has since expanded into a nationwide movement. The goal is to reduce plastic waste, clean up our beaches, and restore balance to the marine environment. More than just a clean-up drive, Sea of Change is about education, policy advocacy, and creating a long-term impact through responsible shoreline management. This initiative has reached new heights, bringing communities together for a shared mission: cleaner shores, healthier oceans, and a better future.

Our Story: Why Sea of Change Matters

India’s 7,516-kilometer-long coastline is home to rich biodiversity, vibrant marine life, and millions of people who depend on the ocean for their livelihoods. However, our beaches and seas are drowning in plastic waste, abandoned fishing gear, and pollutants that threaten marine ecosystems. Every year, 14 million tonnes of plastic end up in the ocean; equivalent to dumping a truckload of plastic waste into the sea every minute.

This crisis is not just about the environment; it’s about human survival, food security, and climate resilience. The vision of Sea of Change is to transform how people perceive and interact with our oceans. Plastic itself is not the enemy; our irresponsible waste habits are. By encouraging people to take responsibility, reduce litter, and adopt sustainable practices, we believe we can turn the tide against pollution.

Our Mission

Sea of Change is driven by three core objectives:

Reduce Land-Based Litter – Preventing plastic and other waste from reaching the ocean by improving waste management and raising awareness.
Tackle Sea-Based Debris – Addressing pollution caused by abandoned fishing gear, cargo spills, and marine activities.
Restore Shorelines – Conducting regular beach clean-ups, removing accumulated trash, and protecting fragile coastal ecosystems.

This initiative aligns with global sustainability goals, particularly United Nations Sustainable Development Goal 14 (Life Below Water), ensuring that our oceans remain healthy for future generations.

Beach Clean-Ups – Clearing the Shores

Since its launch, Sea of Change has conducted regular beach clean-ups to remove plastic waste and debris from India’s coastlines. Each clean-up event involves volunteers, local communities, students, and environmentalists, all working together to restore the beauty and health of our beaches.

What We Do – Collect plastic waste, fishing nets, and microplastics, ensuring proper disposal and recycling.
Where We Work – Initially in Thiruvananthapuram, Kerala, now expanding to other coastal regions.
Why It Matters – Every item removed prevents marine animals from ingesting plastic or getting entangled in waste.

Public Awareness & Educational Campaigns

Cleaning beaches is important, but stopping pollution at the source is even more critical. Sea of Change conducts awareness programs to educate people about the dangers of plastic pollution, responsible waste disposal, and the need for sustainable practices.

Workshops & School Programs – Teaching children and communities about marine conservation.
Social Media & Digital Campaigns – Reaching millions with messages on sustainable living.
Advocacy & Policy Recommendations – Pushing for stronger regulations to protect coastal ecosystems.

By shifting public attitudes and behaviours, we aim to create a culture of environmental responsibility that lasts beyond clean-up events.

Blue Flag Certification – Setting New Standards for Clean Beaches

One of our long-term goals is to elevate Indian beaches to the international Blue Flag standard, a globally recognized eco-label awarded to beaches that meet strict environmental, educational, and safety criteria.

What We Do – Work with local authorities and stakeholders to improve beach management.
Why It’s Important – A Blue Flag-certified beach promotes sustainable tourism and economic development.
Impact – Encouraging better waste management, water quality monitoring, and conservation efforts.

This initiative puts India on the global map for environmental excellence, proving that our beaches can be as pristine and well-maintained as those in Europe and beyond.

Achievements and Global Recognition

Tide Turners Plastic Challenge (UNEP) – Champion Level 3 Certificate
Recognized as a leading movement for engaging youth in marine conservation.

Global Partnership on Marine Litter (GPML) – UNEP Membership
Contributing to international strategies for reducing ocean pollution.

These achievements highlight Sea of Change as a pioneering initiative in India, bridging local action with global environmental goals.

Impact on People and Planet

Environmental Impact – Clean shorelines mean healthier marine life, reduced microplastic pollution, and improved biodiversity.
Social Impact – Engaging communities fosters ownership, responsibility, and long-term change.
Economic Impact – Cleaner beaches attract sustainable tourism, boosting local economies.

Sea of Change is not just about the ocean; it’s about creating a world where people and nature coexist in harmony.

Challenges & The Road Ahead

Despite our progress, the battle against marine pollution is far from over. We face several challenges:

Scaling the Initiative – Expanding clean-ups to more coastal states.
Behavioral Change – Overcoming resistance to reducing single-use plastics.
Funding & Resources – Securing sustainable support for long-term impact.

Future Goals:
Expand to other coastal areas in Kerala.
Integrate technology like drones for mapping pollution hotspots.
Develop corporate partnerships for large-scale waste management solutions.

With your support, we can go even further and make Indian beaches the cleanest in the world.

Get Involved – Be the Change!

Sea of Change is a movement that needs you.

Join Beach Clean-Ups – Sign up for our events and help remove waste from the shore.
Spread Awareness – Use your voice to advocate for cleaner oceans and responsible plastic use.
Support Us – Contribute by purchasing eco-friendly products or partnering with us for CSR projects.

Visit our website: www.seaofchange.in to learn more and take action.

inspired by nature

The shoreline speaks, and we listen. Through regular beach clean-ups and awareness programs, we reduce marine pollution, one piece of plastic at a time, restoring health to our waters and coastlines.