“A clean ocean starts with clean shores.” This belief is at the heart of Sea of Change, an initiative by We Grow Forest Foundation, committed to protecting India’s coastal ecosystems from marine pollution. Launched on March 12, 2022, in alignment with Global Recycling Day, this program began as a beach clean-up in Thiruvananthapuram, Kerala, and has since expanded into a nationwide movement. The goal is to reduce plastic waste, clean up our beaches, and restore balance to the marine environment. More than just a clean-up drive, Sea of Change is about education, policy advocacy, and creating a long-term impact through responsible shoreline management. This initiative has reached new heights, bringing communities together for a shared mission: cleaner shores, healthier oceans, and a better future.
India’s 7,516-kilometer-long coastline is home to rich biodiversity, vibrant marine life, and millions of people who depend on the ocean for their livelihoods. However, our beaches and seas are drowning in plastic waste, abandoned fishing gear, and pollutants that threaten marine ecosystems. Every year, 14 million tonnes of plastic end up in the ocean; equivalent to dumping a truckload of plastic waste into the sea every minute.
This crisis is not just about the environment; it’s about human survival, food security, and climate resilience. The vision of Sea of Change is to transform how people perceive and interact with our oceans. Plastic itself is not the enemy; our irresponsible waste habits are. By encouraging people to take responsibility, reduce litter, and adopt sustainable practices, we believe we can turn the tide against pollution.
Sea of Change is driven by three core objectives:
This initiative aligns with global sustainability goals, particularly United Nations Sustainable Development Goal 14 (Life Below Water), ensuring that our oceans remain healthy for future generations.
Since its launch, Sea of Change has conducted regular beach clean-ups to remove plastic waste and debris from India’s coastlines. Each clean-up event involves volunteers, local communities, students, and environmentalists, all working together to restore the beauty and health of our beaches.
Cleaning beaches is important, but stopping pollution at the source is even more critical. Sea of Change conducts awareness programs to educate people about the dangers of plastic pollution, responsible waste disposal, and the need for sustainable practices.
By shifting public attitudes and behaviours, we aim to create a culture of environmental responsibility that lasts beyond clean-up events.
One of our long-term goals is to elevate Indian beaches to the international Blue Flag standard, a globally recognized eco-label awarded to beaches that meet strict environmental, educational, and safety criteria.
This initiative puts India on the global map for environmental excellence, proving that our beaches can be as pristine and well-maintained as those in Europe and beyond.
Tide Turners Plastic Challenge (UNEP) – Champion Level 3 Certificate
Recognized as a leading movement for engaging youth in marine conservation.
Global Partnership on Marine Litter (GPML) – UNEP Membership
Contributing to international strategies for reducing ocean pollution.
These achievements highlight Sea of Change as a pioneering initiative in India, bridging local action with global environmental goals.
Sea of Change is not just about the ocean; it’s about creating a world where people and nature coexist in harmony.
Despite our progress, the battle against marine pollution is far from over. We face several challenges:
Future Goals:
Expand to other coastal areas in Kerala.
Integrate technology like drones for mapping pollution hotspots.
Develop corporate partnerships for large-scale waste management solutions.
With your support, we can go even further and make Indian beaches the cleanest in the world.
Sea of Change is a movement that needs you.
Visit our website: www.seaofchange.in to learn more and take action.
Sea of Change is not just a clean-up campaign; it is a fight for the future. Every plastic bottle removed from a beach, every conversation about sustainability, every small action adds up. A ripple becomes a wave, and a wave becomes a sea change.
“We are not saving the ocean. The ocean has existed for millions of years and will outlive us all. What we are doing is saving ourselves; because a dying ocean means a dying planet, and a dying planet means no future for any of us.”
Let’s not wait until it’s too late. Join us, be the change, and turn the tide for a cleaner, healthier world.
+91 9143 500 500, 9153 00 22 55
plant@wegrowforest.org